The AppInChina App Store Index

The AppInChina App Store Index is the market-leading index of China’s largest Android app stores. We update our index on a quarterly basis using the most accurate data sources available. If you are interested in publishing your mobile app or game in China, plan to launch your app/game on at least the top 10 or 15 to reach the majority of the Chinese mobile market.

If you are a game publisher, please also see our Game Store Index, which specifically tracks app stores in China that are appropriate for publishing games to the Chinese market.

Last Updated: November 12th, 2020

App StoreMarket Share (%)Monthly Active Users (MAU)MAU Change (%)
Market Share (%)26.46Monthly Active Users (MAU)270,970,200MAU Change (%)-6

Chinese Name: 应用宝

Parent Company: Tencent

Company Type: Online Services

Website: https://android.myapp.com/

Tencent is the largest internet company in Asia, publisher of the wildly popular WeChat app used ubiquitously across China. Though the company does not produce any mobile phones, its app store has remained the most popular in China for many years.

Market Share (%)15.37Monthly Active Users (MAU)157,413,800MAU Change (%)+4

Chinese Name: 华为应用市场

Parent Company: Huawei

Company Type: Tech Hardware/Sofware

Website: http://app.hicloud.com/

Huawei is a large company manufacturing telecommunications equipment and consumer electronics. In recent years, Huawei’s mobile phones have become one of the best-selling phones world-wide, and is one of the top-selling phone brands in Mainland China. Huawei is also making headlines for its groundbreaking 5G network technology being rolled out across the world.

Market Share (%)11.00Monthly Active Users (MAU)112,658,300MAU Change (%)+6

Chinese Name: 360手机助手

Parent Company: Qihoo 360

Company Type: Internet Security/Software

Website: http://zhushou.360.cn/

360 Mobile Assistant is a Chinese app store from Qihoo 360, a Chinese internet security company with products including antivirus software and a popular secure web browser used by millions across China.

Market Share (%)10.97Monthly Active Users (MAU)112,362,500MAU Change (%)+1

Chinese Name: OPPO软件商店

Parent Company:BBK Electronics

Company Type: Mobile Hardware/Software

Website: https://store.oppomobile.com/

Oppo is a Chinese consumer electronics and mobile communications company with popular products such as smartphones. Oppo’s app store has grown in popularity recently. With about 125 million active users per month.

Market Share (%)8.47Monthly Active Users (MAU)86,696,300MAU Change (%)0

Chinese Name: vivo应用商店

Parent Company: BBK Electronics

Company Type: Mobile Hardware/Software

Website: https://dev.vivo.com.cn/distribute/appStore

VIVO is a Chinese consumer electronics company that makes smartphones, accessories, software, and provides online services. BBK Electronics is its parent company, which also owns Oppo and OnePlus, which each make their own brands of smartphones. VIVO app store is the default store installed on all VIVO phones sold in China.

Market Share (%)7.88Monthly Active Users (MAU)80,665,100MAU Change (%)-1

Chinese Name: 小米应用商店

Parent Company: Xiaomi

Company Type: Tech Hardware/Sofware

Website: http://app.xiaomi.com/

Xiaomi is a very popular Chinese electronics company with products including smartphones, mobile apps, laptops, and home appliances. Its app store is the default app store installed on its phone across China. Xiaomi’s mobile phones ship with its own Android firmware (MIUI), based on Google’s Android operating system.

Market Share (%)6.48Monthly Active Users (MAU)66,318,400MAU Change (%)-15

Chinese Name: 百度手机助手

Parent Company: Baidu

Company Type: Internet Search Engine/Software

Website: http://as.baidu.com/

Even before Google left the Chinese market in 2010, Baidu had been the country’s largest search engine. It remains the dominant player to this day, which is why it is often referred to as “The Google of China”. Baidu’s app store, Baidu Mobile Assistant, is always served up as an option when users search for an app on baidu.com.

Market Share (%)2.86Monthly Active Users (MAU)29,265,700MAU Change (%)-1

Chinese Name: 安智市场

Parent Company: Anzhi

Company Type: Software

Website: http://www.anzhi.com/applist.html

Anzhi Market is a China app store that has been around for many years. It has an active community that allow members to discuss and rate Android apps.

Market Share (%)2.38Monthly Active Users (MAU)24,320,900MAU Change (%)-2

Chinese Name: MM应用商场

Parent Company: China Mobile

Company Type: Telecommunications Operator

Website: http://mm.10086.cn/store

Special Requirements: Requires SDK integration and takes a 30% share of revenue.

China Mobile is the state-owned telecom company in China that provides mobile services across Mainland China. China Mobile also has its own app store called MM Store. They also have one of the lowest revenue-share arrangements of all the most popular app stores, taking only a 30% cut.

Market Share (%)1.81Monthly Active Users (MAU)18,516,000MAU Change (%)-15

Chinese Name: PP助手

Parent Company: Alibaba

Company Type: Online Services

Website: https://www.25pp.com/

Alibaba’s app store in China is PP Assistant. In addition to apps for Android, PP Assistant also has two app stores for iOS, including one for iOS devices that have been “jailbroken”.

Market Share (%)1.19Monthly Active Users (MAU)12,138,600MAU Change (%)-10

Chinese Name: 搜狗手机助手

Parent Company: Sogou

Company Type: Internet Search Engine/Software

Website: http://zhushou.sogou.com/

Sogou is originally a search engine and smartwatch company, launched in 2004. In 2006, the company invented Sogou Pinyin, which is now the dominant input platform in China for both desktop and mobile systems. They are currently focused on developing AI, lip reading, and voice recognition technology for its smartwatches and translation devices. Sogou is a Beijing-based public company, listed on the New York Stock Exchange. They are currently majority-owned by Tencent, and it is the only search engine able to search WeChat public accounts.

Market Share (%)1.16Monthly Active Users (MAU)11,908,700MAU Change (%)0

Chinese Name: 安卓市场

Parent Company: Baidu

Company Type: Internet Search Engine/Software

Website: http://apk.hiapk.com/

HiMarket was founded in Sept 2009 by 91 Wireless (also the creator of 91 Wireless Assistant), which was later bought out by Baidu in 2013 for $1.85 billion USD, which was the most expensive deal at that time. The HiMarket app store has both an English and Chinese version of its app store.

Market Share (%)0.83Monthly Active Users (MAU)8,536,900MAU Change (%)-13

Chinese Name: 豌豆荚

Parent Company: Alibaba

Company Type: Online Services

Website: http://www.wandoujia.com/apps

Wandoujia was founded in 2009 by a former employee of Google China and a telecom engineer. It was China’s 5th largest Android app store when it was purchased by Alibaba in 2016. The company developed a multimedia marketplace as an alternative to streaming large amounts of data that allows users to search for videos across multiple platforms, download them locally, and compress them.

Market Share (%)0.72Monthly Active Users (MAU)7,369,800MAU Change (%)+16

Chinese Name: 三星应用商店

Parent Company: Samsung Group

Company Type: Multinational Conglomerate

Website: https://www.samsung.com/my/apps/galaxy-store/

Samsung Electronics is a South Korean multi-national manufacturer of smartphones, TVs, semiconductors, and other home electronics. Its flagship series of smartphones is the Galaxy series, and the Samsung App Store comes preinstalled on all Samsung smartphones. In 2019, Samsung announced it would stop manufacturing mobile phones in China due to lack of demand.

Market Share (%)0.55Monthly Active Users (MAU)5,670,100MAU Change (%)+7

Chinese Name: 联想乐商店

Parent Company: Lenovo

Company Type: Mobile Hardware/Software

Website: http://www.lenovomm.com

Lenovo is a Chinese multi-national company, founded in 1984 and headquartered in Beijing. By 2019, it was the world’s largest PC vendor by unit sales, but they also develop storage devices, IT management software, smartphones, tablets and smart TVs running the Android operating system. The Lenovo Le Store is preinstalled on many of its devices, including Smart TVs.

Market Share (%)0.43Monthly Active Users (MAU)4,365,100MAU Change (%)+5

Chinese Name: 联想乐商店

Parent Company: China Unicom

Company Type: Telecommunications Operator

Website: http://store.wo.com.cn

China Unicom is a Chinese state-owned telecommunications operator, and the world’s fourthlargest mobile service provider as measured by subscriber base. They provide internet services, SIM cards and mobile networks across China and other countries including Asia Pacific, the Americas, Europe, UK, South Africa and the Middle East. Although China Unicom does not manufacture its own mobile devices, it launched its WoStore app store in 2010 as an alternate revenue stream, in cooperation with its technology partner, ZTE.

Market Share (%)0.41Monthly Active Users (MAU)4,222,800MAU Change (%)-33

Chinese Name: 酷派应用商店

Parent Company: Coolpad

Company Type: Mobile Hardware/Software

Website: http://www.coolmart.net.cn/

CoolPad Group was founded in 1993 and previously known as China Wireless Technologies Limited. At first a maker of pagers and paging systems, it started to make mobile phones in 2002. The company is headquartered in Shenzhen. Its market penetration in China has diminished substantially in recent years as it has faced heavy losses and a series of ownership changes. The CoolPad app store comes preinstalled on its devices.

Market Share (%)0.31Monthly Active Users (MAU)3,205,700MAU Change (%)+6

Chinese Name: 中兴应用商店

Parent Company: ZTE

Company Type: Telecom Equipment and Systems

Website: http://apps.ztems.com/

ZTE is was founded in 1985 in Shenzhen, China, and is one of China’s leading telecom equipment manufacturers. ZTE now has a strong international presence, with subsidiaries around the world. They make mobile phones, smartphones, tablet computers, and OEM hardware and software. It is one of the top five mobile phone manufacturers in China. The ZTE app store comes preinstalled on its smartphones in China.

Market Share (%)0.23Monthly Active Users (MAU)2,332,200MAU Change (%)+10

Chinese Name: 天翼空间客户端

Parent Company: China Telecom

Company Type: Telecommunications

Website: https://www.189store.com/

Also known as Tianyi Space, 189 Store is the official mobile phone app store of China Telecom, which is of the listed spin-off companies of state-owned China Telecommunications Corporation. It began expansion into Asian-European regions in 2008. 189 Store was established in 2014.

20logoSafe Market
Market Share (%)0.10Monthly Active Users (MAU)1,051,600MAU Change (%)-7

Chinese Name: 安全市场

Company Type: App Store

Safe Market or Security Market is a secure Android mobile app store which claims a very strict review process to ensure that it only lists secure apps. Its primary feature is that all advertisements, push notifications and other user harassments are rejected, presumably giving the user a more secure and private app store experience.

Market Share (%)0.10Monthly Active Users (MAU)1,019,000MAU Change (%)-17

Chinese Name: 应用汇

Parent Company: AppChina

Company Type: App Store

Website: http://www.appchina.com/

AppChina - not to be confused with our company, AppInChina - is an independent, standalone app store, not connected with any hardware company or products. Within 9 months after it launched in 2011, it had more than 100 million downloads. It was one of the early projects of the Innovation Workshop investment group, hosting apps and games through its app store app and website.

Market Share (%)0.08Monthly Active Users (MAU)867,600MAU Change (%)+67

Chinese Name: 珠海市魅族科技有限公司

Parent Company: Meizu Telecom Equipment Co., Ltd

Company Type: App Store

Website: http://www.appchina.com/

AppChina - not to be confused with our company, AppInChina - is an independent, standalone app store, not connected with any hardware company or products. Within 9 months after it launched in 2011, it had more than 100 million downloads. It was one of the early projects of the Innovation Workshop investment group, hosting apps and games through its app store app and website.

Market Share (%)0.07Monthly Active Users (MAU)724,400MAU Change (%)+16

Chinese Name: 谷歌应用商店

Parent Company: Google

Company Type: Internet Search Engine/Software

Website: http://play.google.com/store

Google Play is the official flagship Android app store from Google, originally launched alongside its Android operating system in October 2008 as Android Market. It has since grown to host apps, games, music, and eBooks. Because of government restrictions, Google Play is not available in China, which has led to the creation of an ecosystem of hundreds of individual Android app stores in Mainland China.

Market Share (%)0.07Monthly Active Users (MAU)486,700MAU Change (%)+40

Chinese Name: 酷市场

Parent Company: Coolapk

Company Type: App Store

Website: https://coolapk.com/apk/

Kuan is an independent app market based in Shenzhen, formerly known as Cool Market or Coolapk. The company also has a WeChat public account called Kuan Digital, a WeChat applet, and a channel on bilibili.com where they host reviews of tech products and software. The company’s slogan is “Discover New Life in Science and Technology”.

25logoCompote
Market Share (%)0.03Monthly Active Users (MAU)310,000MAU Change (%)-11

Chinese Name: Compote

Parent Company: Beijing Anyun Century Technology Co., Ltd.

Company Type: App Store

Market Share (%)0.03Monthly Active Users (MAU)263,800MAU Change (%)+16

Chinese Name: 卓易市场

Parent Company: Shanghai Zhuoyou Network Technology Co., Ltd.

Company Type: Mobile Hardware/Software

Website: http://market.droi.com/

Zhuoyi is an independent app store developed and maintained by a Shanghai-based company established in April 2013 and engaged in a variety of business activities, including technology and business consulting, ecommerce, event and conference planning and support, and software development. In addition to the Zhuoyi app store, they also develop and maintain the Androidbased Freeme OS.

Market Share (%)0.02Monthly Active Users (MAU)198,500MAU Change (%)-26

Chinese Name: 91手机助手

Parent Company: Baidu

Company Type: Internet Search Engine/Software

Website: http://www.91.com/

91 Wireless (also the creator of HiMarket) was acquired by Baidu in 2013 for $1.85 billion USD, which was the most expensive such deal at that time. It also offered community websites, 91 Launcher, 91 Panda Reader, as well as other popular products for smartphone users. Baidu now maintains the 91 Wireless app store.

Market Share (%)0.01Monthly Active Users (MAU)135,300MAU Change (%)-13

Chinese Name: 金立软件商店

Parent Company: Shenzhen Aosoft Network Technology Co., Ltd.

Company Type: App Store

Website: http://www.appgionee.com/

Shenzhen Aosoft Network Technology was founded in May 2010 as a developer of wifi software platforms and several mobile apps, including the Open Source China app. Its partnership with electronics manufacturer Gionee led to the creation of the Gionee App store, which comes preinstalled on Gionee’s mobile phones, which are sold in China and more than 40 countries and regions around the world.

Market Share (%)0.00Monthly Active Users (MAU)20,400MAU Change (%)0

Chinese Name: 应用酷

Parent Company: Shenzhen Xinyi Network Co, Ltx.

Company Type: App Store

Website: http://www.mgyun.com/

Shenzhen Xinyi Network Co., Ltd. is headquartered in Shenzhen, with the vision of "gathering the world, serving thousands of people, and keeping the same faith", focusing on the mobile Internet field, providing tool software, security software and overall system solutions around the Android system.

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